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Gaylord Journal · Buying

Cost per trip is the packaging metric that matters

Unit price tells you what you spent. Cost per trip tells you what it cost. They routinely point at different boxes, and the second one is the better guide.
Published
January 21, 2025
Written by
ReGaylord Boxes
Reading time
9 minutes

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Key takeaways

  • Cost per trip = (unit price + freight per unit − residual value) ÷ effective trips. Most buyers track only one of the four inputs.
  • Effective trips is a divisor, so it has the most leverage and is the input hardest to find out.
  • A cheap box that survives one trip can cost more per trip than a pricier box that survives several.
  • If nobody will take a container back at the end of its life, residual value is negative, because disposal costs money.

Almost every packaging purchase is evaluated on unit price, because unit price is the number on the invoice and the number in the purchasing system. In reusable packaging it is also close to meaningless on its own.

The formula

Cost per trip = (unit price + freight per unit − residual value) ÷ effective trips achieved.

Four inputs. Most buyers track one.

Unit price

The easy one, and the one everybody optimises. It usually makes up the largest share of the answer and gets by far the most attention.

Freight per unit

Large for bulky, low-value goods. Whether a box travels flattened or assembled changes this enormously, and so does whether a return load is available on your route. A box that is slightly cheaper but ships assembled is often not cheaper at all.

Residual value

What the container is worth when you have finished with it. If someone will buy used boxes from you, it is a positive number. If nobody will, it is negative, because disposal costs money.

Effective trips

How many journeys you actually get, after damage and losses. This is the input nobody measures and the one with the largest leverage, because it is a divisor.

The four inputs and where they get missed
InputWhat it coversCommon blind spot
Unit priceThe invoice price of the boxGets all the attention and ignores the rest
Freight per unitDelivery, handling and the space a box takes on the truckAssembled versus flattened, and return loads
Residual valueWhat the box is worth, or costs, at end of lifeAssumed to be nothing when it is often a cost
Effective tripsReal journeys after damage and lossRarely measured, so rarely questioned

A simple illustration

Take two boxes with hypothetical, round numbers. Box A costs 10 units delivered and survives five trips: 2 per trip. Box B costs 6 units delivered but is only good for two trips: 3 per trip. On unit price, Box B wins easily. On cost per trip, it is the more expensive choice. That inversion is the entire point of the metric.

When the cheap box genuinely wins

When effective trips is one whatever you buy. One-way outbound shipments, processes that destroy containers on discharge, and material that goes to a customer and never returns. In those cases durability is wasted and the cheapest container that gets the load there intact is the right one.

That is why well-run operations often use two grades: a better one for loops that return, a more economical one for one-way flows. Few do, because purchasing systems dislike two part numbers for the same thing.

Getting the trips number

Mark a sample of boxes with a paint pen and record weekly how many are still in service. A few minutes a week over a couple of months is enough. It is the only way to get a reliable figure, since no supplier can tell you how your own handling treats a box, and many people who do this find the real number is below their assumption.

The line that usually gets missed

Residual value. Ask any supplier whether anyone will take containers back at the end of their life. If the answer is no, that line is not nothing: it is negative by whatever your disposal costs, including compactor pulls and handling, apportioned per box.

If you want help comparing options, send a free, no-obligation quote request describing your boxes and flows and a partner supplier can follow up with what is available.

Questions

Follow-ups on this post.

When is the cheapest box the right answer?
When effective trips is one whatever you buy: one-way outbound shipments, processes that destroy containers on discharge, or shipments to customers who will not return anything. In those cases durability is wasted and the cheapest container that survives the journey is correct.
Why do many operations not run two grades?
Purchasing systems tend to dislike two part numbers for the same thing. But splitting a purchase into a better grade for internal loops and a more economical one for one-way flows is often where the saving is.

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